About Us

Nibl was born from a relentless pursuit of resilience and performance. Mustafa is an ultra-marathon runner who needed powerful, pure fuel while running in the mountains. So he made his own. The breakthrough came on his 60km race through the rugged trails of Northern Pakistan - an 11-hour run up & down mountains that proved his creation could last even under the most difficult conditions.

That journey inspired Mustafa, Faisal, and Saqib to make this mountain-tested nutrition available to all - to fuel athletes and everyday achievers in their own conquests. Nibl is not just about high-quality fuel; it's about redemption and grit. When their first venture failed, these three friends and founders could have walked away but chose to rebuild - stronger, bolder, and more unbreakable in their mission than ever.

Nibl is today proudly made in Pakistan, with the same grit and strength it took to make the journey from mountain trails into the market. Nibl is here to fuel your journey, remind you that greatness lies in every step, and help you rise no matter how tough the road gets.