About Us

Nibl was born on the rugged trails of Northern Pakistan, where Mustafa, an ultra-marathon runner, crafted snacks in his kitchen for a 60km mountain race. After eleven gruelling hours, those clean, powerful bites fueled not just his body, but his spirit.

With friends Faisal and Saqib, that spark became Nibl - a mission to empower everyone chasing their own greatness. Because greatness isn’t always flashy. It’s showing up for your morning workout, smiling through the school run, or rising stronger after a setback.

Nibl itself rose from failure. After their first venture failed, the trio rebuilt with grit and clarity, believing strength is forged in the journey.

Today, Nibl crafts delicious, functional snacks - protein bars, granola bars, and cereals - to nourish everyday heroes. Made in Pakistan, we’re inspired by the potential inside us all.

From mountains to to-do lists, Nibl supports your quiet fight for better. You don’t need a medal to be a champion - just the will to show up.

Nibl - Awaken Your Greatness.